Procter & Gamble Company (The) (PG) Stock Analysis — Fair Value, Risk & Moat Rating
NYQ · Consumer Defensive · Household & Personal Products
Is Procter & Gamble Company (The) a safe investment right now?
As of Aug 13, 2026, our estimated fair value (intrinsic value) for Procter & Gamble Company (The) (PG) stock is $125.92, versus a market price of $144.55 — Fairly Valued. Predicted EPS $6.77 x 18.6 Fair PE.
Procter & Gamble Company (The)'s Altman Z-Score of 5.42 places it in the safe zone. Our fair value estimate is $125.92 (Fairly Valued). Moat rating: 3.7/5 stars.
Procter & Gamble Company (The) (PG) Investment Thesis — a Value Investor's View
Procter & Gamble is a portfolio of category-defining brands (Tide, Pampers, Gillette) wrapped around a distribution and advertising machine that smaller rivals cannot rent at any price. Its pricing power showed its teeth through the recent inflation cycle — volumes dipped, revenue didn't. Like Coca-Cola, the investment problem is never quality, it is entry price: a business this predictable spends years trading above any sensible fair value, and the patient move is waiting for the rare drawdown. The slow risks are private-label creep and retailer consolidation squeezing shelf economics; neither has beaten P&G's reinvestment rate over any decade yet.
Could Procter & Gamble Company (The) go bankrupt? Altman Z-Score analysis
Z-Score of 5.42 is above 3.0, indicating the company is financially healthy by this metric.
- Below 1.8 — Distress Zone (high bankruptcy risk)
- 1.8 to 3.0 — Gray Zone (elevated uncertainty)
- Above 3.0 — Safe Zone (financially healthy)
What drives PG's Z-Score?
| Component | Formula | Value | Weight | Contribution |
|---|---|---|---|---|
| A · Working Capital / Total Assets | WC / TA | -0.0987 | 1.2 | -0.12 |
| B · Retained Earnings / Total Assets | RE / TA | 1.0738 | 1.4 | 1.5 |
| C · EBIT / Total Assets | EBIT / TA | 0.168 | 3.3 | 0.55 |
| D · Market Cap / Total Liabilities | MCap / TL | 4.6531 | 0.6 | 2.79 |
| E · Revenue / Total Assets | Rev / TA | 0.6879 | 1.0 | 0.69 |
How has PG's financial health changed over time?
| Year | Z-Score | Zone |
|---|---|---|
| 2023 | 5.17 | Safe |
| 2024 | 5.35 | Safe |
| 2025 | 5.34 | Safe |
| 2026 | 5.42 | Safe |
Source: Calculated from PG's latest 10-K filing on SEC EDGAR.
Procter & Gamble Company (The) Fair Value & Intrinsic Value — What Is It Actually Worth?
How we calculated this
| Input | Value | Source |
|---|---|---|
| Predicted EPS (α) | $6.77 | Proprietary blend of reported actuals + analyst consensus, weighted by α |
| Last Year EPS | $6.62 | Annual report (SEC EDGAR) |
| Analyst Consensus EPS (This Year) | $6.99 | 23 analysts consensus |
| Trailing P/E | 21.8x | Current market pricing |
| Fair P/E (β discount) | 18.6x | Trailing PE adjusted by value discount factor β, hard-capped |
| Earnings Trend (γ) | Stable | Directional signal: predicted vs trailing EPS |
Wall Street Reference: Analyst consensus target price is $160.57 (23 analysts). This is shown for reference only and is not used in our valuation model.
Source: Earnings data from SEC EDGAR filings. Market data via Yahoo Finance.
Does Procter & Gamble Company (The) have a durable competitive advantage?
Moat rating: 3.7/5.
What makes up PG's moat score?
ROIC Stability
ROIC variability over the past decade. Score: 4/5.
Gross Margin Trend
Gross margin trajectory over the past decade. Score: 4/5.
Switching Costs
Estimated customer lock-in based on margin level. Score: 3/5.
How stable is PG's return on invested capital?
| Year | ROIC | Trend |
|---|---|---|
| 2023 | 23.7% | — |
| 2024 | 24.0% | Stable |
| 2025 | 24.6% | Stable |
| 2026 | 24.3% | Stable |
Source: ROIC calculated from SEC EDGAR filings.
Is Procter & Gamble Company (The)'s dividend safe?
Can Procter & Gamble Company (The) afford its dividend?
Payout ratio is 64.3%. FCF covers the dividend 1.5x. 65 consecutive years of payments.
US dividend withholding tax of 30% applies to non-US tax residents. This rate may be reduced under a tax treaty between the US and your country of residence. The adjusted yield shown assumes the default 30% rate. For informational purposes only — consult a qualified tax advisor.
Procter & Gamble Company (The)'s key financial metrics
| Metric | Latest | 1Y Ago | 3Y Ago | Trend |
|---|---|---|---|---|
| Revenue | $87.0B | $84.3B | $82.0B | Rising |
| Net Income | $16.0B | $16.0B | $14.7B | Rising |
| Free Cash Flow | $15.1B | $14.0B | $13.8B | Rising |
| Gross Margin | 50.2% | 51.2% | 47.9% | Stable |
Recent events that affect our PG analysis
PG earnings report scheduled
Upcoming report. Consensus EPS estimate: $1.89. Revenue estimate: $22.75B. Our current Fair Value: $125.92 — a significant beat or miss could shift this estimate.
PG analyst consensus: 52% bullish (13 of 25 analysts)
6 Strong Buy, 7 Buy, 12 Hold, 0 Sell, 0 Strong Sell. Consensus target: $160.57 (11.1% upside). Compare with our independent Fair Value: $125.92.
PG filed annual report (10-K)
Annual filing with full-year financials. Our Altman Z-Score, Moat, and Fair Value models are derived from this data. View on SEC EDGAR →
PG beat EPS estimates by 1.6%
Reported EPS: $1.43 vs estimate $1.41. Earnings strength supports our Fair Value of $125.92 (12.9% below current price).
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG paid $1.0890/share dividend
Dividend Safety Grade: A. Payout ratio: 64.3%.
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG beat EPS estimates by 2.2%
Reported EPS: $1.59 vs estimate $1.56. Earnings strength supports our Fair Value of $125.92 (12.9% below current price).
PG filed quarterly report (10-Q)
Quarterly update with interim financials. May signal changes to earnings trajectory and balance sheet health. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG paid $1.0890/share dividend
Dividend Safety Grade: A. Payout ratio: 64.3%.
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed quarterly report (10-Q)
Quarterly update with interim financials. May signal changes to earnings trajectory and balance sheet health. View on SEC EDGAR →
PG paid $1.0570/share dividend
Dividend Safety Grade: A. Payout ratio: 64.3%.
PG beat EPS estimates by 1.2%
Reported EPS: $1.88 vs estimate $1.86. Earnings strength supports our Fair Value of $125.92 (12.9% below current price).
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG beat EPS estimates by 4.9%
Reported EPS: $1.99 vs estimate $1.90. Earnings strength supports our Fair Value of $125.92 (12.9% below current price).
PG filed quarterly report (10-Q)
Quarterly update with interim financials. May signal changes to earnings trajectory and balance sheet health. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG paid $1.0570/share dividend
Dividend Safety Grade: A. Payout ratio: 64.3%.
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed annual report (10-K)
Annual filing with full-year financials. Our Altman Z-Score, Moat, and Fair Value models are derived from this data. View on SEC EDGAR →
PG beat EPS estimates by 4.1%
Reported EPS: $1.48 vs estimate $1.42. Earnings strength supports our Fair Value of $125.92 (12.9% below current price).
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG paid $1.0570/share dividend
Dividend Safety Grade: A. Payout ratio: 64.3%.
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG beat EPS estimates by 0.9%
Reported EPS: $1.54 vs estimate $1.53. Earnings strength supports our Fair Value of $125.92 (12.9% below current price).
PG filed quarterly report (10-Q)
Quarterly update with interim financials. May signal changes to earnings trajectory and balance sheet health. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG paid $1.0570/share dividend
Dividend Safety Grade: A. Payout ratio: 64.3%.
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG paid $1.0070/share dividend
Dividend Safety Grade: A. Payout ratio: 64.3%.
PG beat EPS estimates by 1.1%
Reported EPS: $1.88 vs estimate $1.86. Earnings strength supports our Fair Value of $125.92 (12.9% below current price).
PG filed quarterly report (10-Q)
Quarterly update with interim financials. May signal changes to earnings trajectory and balance sheet health. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PG filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
Common questions about Procter & Gamble Company (The)
What is Procter & Gamble Company (The) stock price today?
Procter & Gamble Company (The) (PG) stock price is $144.55 as of the latest market close, traded on the NYSE exchange.
What does Procter & Gamble Company (The) do?
The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. It offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands.
What is Procter & Gamble Company (The) market cap?
Procter & Gamble Company (The) has a market capitalization of $336.00B, classifying it as a mega-cap stock in the Consumer Defensive sector.
What sector and industry is PG in?
Procter & Gamble Company (The) operates in the Consumer Defensive sector, specifically within the Household & Personal Products industry. It trades on the NYSE under the ticker symbol PG.
Is PG stock overvalued or undervalued?
Based on our valuation model, Procter & Gamble Company (The) trades 14.8% above our fair value estimate — potentially overvalued.
- FairValueLabs Fair Value: $125.92
- Current Price: $144.55
- Valuation Zone: Fairly Valued
What is PG stock forecast and analyst target price?
Based on 23 Wall Street analysts, the consensus price target for Procter & Gamble Company (The) is $160.57, implying upside of 11.1% from the current price.
- Analyst High Target: $186.00
- Analyst Low Target: $143.00
Note: Analyst targets are shown for reference and are not used in our valuation model.
Is Procter & Gamble Company (The) revenue and earnings growing?
Here are the analyst consensus growth estimates for Procter & Gamble Company (The):
- Revenue growth (current year est.): 2.0%
- EPS growth (current year est.): 1.5%
- Revenue growth (next year est.): 3.1%
- EPS growth (next year est.): 5.8%
What are Procter & Gamble Company (The)'s key financial metrics?
| Metric | Latest | Trend |
|---|---|---|
| Revenue | $87.0B | Rising |
| Net Income | $16.0B | Rising |
| Free Cash Flow | $15.1B | Rising |
| Gross Margin | 50.2% | Stable |
What is PG's P/E ratio?
The price-to-earnings ratio measures how much investors pay per dollar of earnings:
- Trailing P/E (last 12 months): 21.8x
- Forward P/E (next 12 months est.): 19.5x
- FairValueLabs Fair P/E: 18.6x
How volatile is PG stock?
Procter & Gamble Company (The) has a beta of 0.38, meaning it is less volatile than the broader market. A beta above 1.0 indicates higher price swings relative to the S&P 500, while below 1.0 suggests more stability.
How much cash and debt does Procter & Gamble Company (The) have?
Procter & Gamble Company (The)'s balance sheet shows:
- Total Cash: $9.94B
- Total Debt: $35.02B
- Net Cash Position: $-25.08B
A positive net cash position means the company holds more cash than debt, reducing financial risk.
What is Procter & Gamble Company (The)'s free cash flow?
Procter & Gamble Company (The) generated $13.28B in trailing twelve-month free cash flow (from $19.56B in operating cash flow). Free cash flow represents the cash available for dividends, buybacks, and debt reduction after all capital expenditures.
Does Procter & Gamble Company (The) pay a dividend, and is it safe?
Yes, Procter & Gamble Company (The) pays a regular dividend. Here are the key metrics:
- Dividend Yield: 2.9%
- Payout Ratio: 64.3%
- Consecutive Years Paid: 65
- 5-Year Dividend Growth: -1.0%
- FairValueLabs Safety Grade: A
Is Procter & Gamble Company (The) at risk of going bankrupt?
Procter & Gamble Company (The)'s Altman Z-Score is 5.42, placing it in the safe zone (above 3.0) — bankruptcy risk is low. The Z-Score uses five balance sheet ratios to predict bankruptcy probability within two years.
Does Procter & Gamble Company (The) have a durable competitive advantage?
Procter & Gamble Company (The) scores 3.7/5 stars (Solid moat · eroding) in our moat analysis:
- ROIC Stability: 4/5
- Gross Margin Trend: 4/5
- Switching Costs: 3/5
A score above 3.5 suggests meaningful pricing power and a defensible market position.
What is PG's return on equity (ROE)?
Procter & Gamble Company (The)'s return on equity is 30.3%. ROE measures how efficiently a company generates profits from shareholder equity. An ROE above 15% is generally considered strong, while below 10% may signal inefficiency.
How do I buy PG stock?
PG shares can be purchased through any brokerage account that provides access to the NYSE. Common steps:
- Open an account with a broker (e.g., Fidelity, Schwab, Interactive Brokers)
- Search for ticker symbol PG
- Place a market or limit order for your desired number of shares
This is not investment advice. Always do your own research before buying any stock.
Is PG a value stock or speculative?
FairValueLabs classifies Procter & Gamble Company (The) as Value Investment. It exhibits consistent profitability, reasonable valuation, and financial stability — characteristics of a traditional value investment.
Who is the CEO of Procter & Gamble Company (The)?
The current CEO of Procter & Gamble Company (The) is Mr. Shailesh G. Jejurikar.
What is PG's earnings per share (EPS)?
Earnings per share measures the company's profit allocated to each outstanding share:
- Trailing EPS (last 12 months): $6.62
- Forward EPS (next 12 months est.): $7.40
- Analyst consensus EPS (this year): $6.99
- Analyst consensus EPS (next year): $7.40
Other Consumer Defensive companies analyzed by FairValueLabs
FairValueLabs Disclaimer
All valuations, scores, ratings, and classifications on this page are produced by the FairValueLabs internal valuation system. They do not represent actual market value, guaranteed outcomes, or professional investment advice. These are analytical estimates for educational and research purposes only.
This is not financial advice. All data is sourced from SEC EDGAR public filings. Always consult a qualified financial advisor before making investment decisions.
Last updated: Aug 13, 2026. Data sources: SEC EDGAR (financial statements), Yahoo Finance (market data, analyst consensus). Data may not reflect the most recent quarter.
PG analysis methodology: How we calculate fair value, Z-Scores, and moat ratings