Prudential Financial, Inc. (PRU) Stock Analysis — Fair Value, Risk & Moat Rating
NYQ · Financial Services · Insurance - Life
Is Prudential Financial, Inc. a safe investment right now?
Prudential Financial, Inc. is in the Financial Services sector — Altman Z-Score does not apply to this type of company. Our fair value estimate is $105.80 (Buy Zone).
Why the Altman Z-Score does not apply to Prudential Financial, Inc.
The Altman Z-Score is designed for manufacturing and non-financial companies. It uses ratios like Working Capital / Total Assets and Revenue / Total Assets that produce misleading results for Financial Services companies.
- Banks hold massive assets (loans) that inflate Total Assets, making WC/TA nearly zero — a false distress signal
- Utilities carry high regulated debt by design — the model misreads leverage as risk
- REITs use Funds From Operations (FFO), not Free Cash Flow — standard cash flow analysis doesn't apply
Altman Z-Score is designed for manufacturing companies and does not apply to banks, utilities, or REITs.
Note: A sector-specific financial health model for Financial Services companies is planned for a future update.
What is Prudential Financial, Inc. actually worth?
How we calculated this
| Input | Value | Source |
|---|---|---|
| Analyst Consensus Target | $105.80 | 15 Wall Street analysts |
| Analyst High / Low | $124.00 / $91.00 | Range of analyst price targets |
| Price / Book | 1.02x | Current market valuation vs book value |
| Return on Equity | 11.4% | Profitability relative to shareholder equity |
Source: Earnings data from SEC EDGAR filings. Market data via Yahoo Finance.
Why standard moat analysis does not apply to Prudential Financial, Inc.
Our standard moat model uses ROIC stability, gross margin trends, and switching costs — metrics designed for product and service companies. Financial Services companies compete on fundamentally different dimensions.
- Banks — moat comes from deposit cost advantage, net interest margin stability, and fee income diversification
- Utilities — moat is a regulatory monopoly with guaranteed rate of return on invested capital
- REITs — moat comes from property portfolio quality, location, tenant mix, and cap rate advantages
Standard moat analysis (ROIC/gross margin/switching costs) does not reliably apply to Financial Services companies. Banks compete on net interest margin, utilities on regulated returns, and REITs on occupancy and cap rates.
Note: A sector-specific competitive analysis for Financial Services companies is planned for a future update.
Is Prudential Financial, Inc.'s dividend safe?
Can Prudential Financial, Inc. afford its dividend?
Payout ratio is 54.0%. FCF covers the dividend 2.8x. 25 consecutive years of payments.
Prudential Financial, Inc.'s key financial metrics
| Metric | Latest | 1Y Ago | 3Y Ago | Trend |
|---|---|---|---|---|
| Revenue | $61.0B | $70.7B | $57.0B | Rising |
| Net Income | $3.6B | $2.7B | −$1.6B | Rising |
| Free Cash Flow | $6.3B | $8.5B | $5.2B | Rising |
Recent events that affect our PRU analysis
PRU earnings report scheduled
Upcoming report. Consensus EPS estimate: $3.21. Revenue estimate: $14.85B. Our current Fair Value: $105.80 — a significant beat or miss could shift this estimate.
PRU analyst consensus: 11% bullish (2 of 18 analysts)
0 Strong Buy, 2 Buy, 14 Hold, 2 Sell, 0 Strong Sell. Consensus target: $105.80 (11.5% upside). Compare with our independent Fair Value: $105.80.
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU paid $1.4000/share dividend
Dividend Safety Grade: A. Payout ratio: 54.0%.
PRU filed annual report (10-K)
Annual filing with full-year financials. Our Altman Z-Score, Moat, and Fair Value models are derived from this data. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU missed EPS estimates by 1.9%
Reported EPS: $3.30 vs estimate $3.36. Our Fair Value of $105.80 may face downward pressure if the trend continues.
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU paid $1.3500/share dividend
Dividend Safety Grade: A. Payout ratio: 54.0%.
PRU filed quarterly report (10-Q)
Quarterly update with interim financials. May signal changes to earnings trajectory and balance sheet health. View on SEC EDGAR →
PRU beat EPS estimates by 7.7%
Reported EPS: $4.01 vs estimate $3.73. Earnings strength supports our Fair Value of $105.80 (11.5% above current price).
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU paid $1.3500/share dividend
Dividend Safety Grade: A. Payout ratio: 54.0%.
PRU filed quarterly report (10-Q)
Quarterly update with interim financials. May signal changes to earnings trajectory and balance sheet health. View on SEC EDGAR →
PRU missed EPS estimates by 51.8%
Reported EPS: $1.48 vs estimate $3.07. Our Fair Value of $105.80 may face downward pressure if the trend continues.
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU paid $1.3500/share dividend
Dividend Safety Grade: A. Payout ratio: 54.0%.
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed quarterly report (10-Q)
Quarterly update with interim financials. May signal changes to earnings trajectory and balance sheet health. View on SEC EDGAR →
PRU beat EPS estimates by 3.4%
Reported EPS: $3.29 vs estimate $3.18. Earnings strength supports our Fair Value of $105.80 (11.5% above current price).
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU paid $1.3500/share dividend
Dividend Safety Grade: A. Payout ratio: 54.0%.
PRU filed annual report (10-K)
Annual filing with full-year financials. Our Altman Z-Score, Moat, and Fair Value models are derived from this data. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU missed EPS estimates by 9.2%
Reported EPS: $2.96 vs estimate $3.26. Our Fair Value of $105.80 may face downward pressure if the trend continues.
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
PRU filed 8-K (material event)
8-K filings disclose material events — acquisitions, leadership changes, or guidance revisions that may affect valuation. View on SEC EDGAR →
Common questions about Prudential Financial, Inc.
What is Prudential Financial, Inc. stock price today?
Prudential Financial, Inc. (PRU) stock price is $94.85 as of the latest market close, traded on the NYSE exchange.
What does Prudential Financial, Inc. do?
Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses.
What is Prudential Financial, Inc. market cap?
Prudential Financial, Inc. has a market capitalization of $33.01B, classifying it as a large-cap stock in the Financial Services sector.
What sector and industry is PRU in?
Prudential Financial, Inc. operates in the Financial Services sector, specifically within the Insurance - Life industry. It trades on the NYSE under the ticker symbol PRU.
Is PRU stock overvalued or undervalued?
Based on our valuation model, Prudential Financial, Inc. trades 10.3% below our fair value estimate — potentially undervalued.
- FairValueLabs Fair Value: $105.80
- Current Price: $94.85
- Valuation Zone: Buy Zone
What is PRU stock forecast and analyst target price?
Based on 15 Wall Street analysts, the consensus price target for Prudential Financial, Inc. is $105.80, implying upside of 11.5% from the current price.
- Analyst High Target: $124.00
- Analyst Low Target: $91.00
Note: Analyst targets are shown for reference and are not used in our valuation model.
Is Prudential Financial, Inc. revenue and earnings growing?
Here are the analyst consensus growth estimates for Prudential Financial, Inc.:
- Revenue growth (current year est.): 0.8%
- EPS growth (current year est.): -3.7%
- Revenue growth (next year est.): 3.5%
- EPS growth (next year est.): 9.4%
What are Prudential Financial, Inc.'s key financial metrics?
| Metric | Latest | Trend |
|---|---|---|
| Revenue | $61.0B | Rising |
| Net Income | $3.6B | Rising |
| Free Cash Flow | $6.3B | Rising |
What is PRU's P/E ratio?
The price-to-earnings ratio measures how much investors pay per dollar of earnings:
- Trailing P/E (last 12 months): 9.5x
- Forward P/E (next 12 months est.): 6.2x
How volatile is PRU stock?
Prudential Financial, Inc. has a beta of 0.94, meaning it is roughly in line with overall market volatility. A beta above 1.0 indicates higher price swings relative to the S&P 500, while below 1.0 suggests more stability.
How much cash and debt does Prudential Financial, Inc. have?
Prudential Financial, Inc.'s balance sheet shows:
- Total Cash: $41.00B
- Total Debt: $44.29B
- Net Cash Position: $-3.30B
A positive net cash position means the company holds more cash than debt, reducing financial risk.
What is Prudential Financial, Inc.'s free cash flow?
Prudential Financial, Inc. generated $12.62B in trailing twelve-month free cash flow (from $6.27B in operating cash flow). Free cash flow represents the cash available for dividends, buybacks, and debt reduction after all capital expenditures.
Does Prudential Financial, Inc. pay a dividend, and is it safe?
Yes, Prudential Financial, Inc. pays a regular dividend. Here are the key metrics:
- Dividend Yield: 5.6%
- Payout Ratio: 54.0%
- Consecutive Years Paid: 25
- 5-Year Dividend Growth: -21.2%
- FairValueLabs Safety Grade: A
Is Prudential Financial, Inc. financially healthy?
The Altman Z-Score — the standard bankruptcy prediction model — is not applicable to Financial Services companies like Prudential Financial, Inc.. The formula uses ratios designed for manufacturing firms that produce misleading results for banks, utilities, and REITs.
Does Prudential Financial, Inc. have a competitive moat?
Our standard moat model (based on ROIC, gross margins, and switching costs) does not apply to Financial Services companies. These firms compete on fundamentally different dimensions such as regulatory advantages, deposit cost structures, or property portfolios.
What is PRU's return on equity (ROE)?
Prudential Financial, Inc.'s return on equity is 11.4%. ROE measures how efficiently a company generates profits from shareholder equity. An ROE above 15% is generally considered strong, while below 10% may signal inefficiency.
How do I buy PRU stock?
PRU shares can be purchased through any brokerage account that provides access to the NYSE. Common steps:
- Open an account with a broker (e.g., Fidelity, Schwab, Interactive Brokers)
- Search for ticker symbol PRU
- Place a market or limit order for your desired number of shares
This is not investment advice. Always do your own research before buying any stock.
Is PRU a value stock or speculative?
FairValueLabs classifies Prudential Financial, Inc. as Value Investment. It exhibits consistent profitability, reasonable valuation, and financial stability — characteristics of a traditional value investment.
Who is the CEO of Prudential Financial, Inc.?
The current CEO of Prudential Financial, Inc. is Mr. Andrew Francis Sullivan.
What is PRU's earnings per share (EPS)?
Earnings per share measures the company's profit allocated to each outstanding share:
- Trailing EPS (last 12 months): $9.99
- Forward EPS (next 12 months est.): $15.20
- Analyst consensus EPS (this year): $13.89
- Analyst consensus EPS (next year): $15.20
Other Financial Services companies analyzed by FairValueLabs
FairValueLabs Disclaimer
All valuations, scores, ratings, and classifications on this page are produced by the FairValueLabs internal valuation system. They do not represent actual market value, guaranteed outcomes, or professional investment advice. These are analytical estimates for educational and research purposes only.
This is not financial advice. All data is sourced from SEC EDGAR public filings. Always consult a qualified financial advisor before making investment decisions.
Last updated: Apr 22, 2026. Data sources: SEC EDGAR (financial statements), Yahoo Finance (market data, analyst consensus). Data may not reflect the most recent quarter.
PRU analysis methodology: How we calculate fair value, Z-Scores, and moat ratings